Understand your analytics
Short answer
Views count visits to your link, unlocks count visitors who finished every step, and conversion is unlocks divided by views. Open Links → Activity for your totals, or a single link for its own trend and sources.
The three numbers
- Views: how often your link page was opened.
- Unlocks: how many visitors completed all steps and got your content.
- Conversion: unlocks divided by views. 40% means four in ten visitors finished.
What’s a good conversion rate?
It depends on where the traffic comes from and how much you ask. Compare your links with each other rather than with a fixed number. If one link converts much lower than the rest, try fewer actions, a clearer title or a cover image.
Where visitors come from
Countries, devices and traffic sources show which platform sends the most visitors. If most come from TikTok but you ask for a YouTube subscribe, try adding a TikTok follow too.
How much history you see
Free accounts see the last 24 hours and the last 7 days. Pro adds 30 days, 6 months and a year, and full audience insights.
Bio pages and your audience
These numbers are for your unlock links. Bio pages have their own views and button clicks under Link-in-bio → Activity, and Audience shows where visitors come from across links, bio pages and your profile.
What you don’t see
You see totals, not individual people. Visitors don’t need an account, and emails are only collected when you add an email step.
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