Link in bio ideas for musicians
In short
Lead with your newest release, then one free download that grows your Spotify, then a way to join your email list. Add tour dates or merch only when you have them. Keep it to five or six buttons, and change the top one with every release.
Start with what is new
People tap your bio link because of the post they just saw. Most of the time that post is about your newest song, so the first button should be that song: a release link with the cover, so they can play it on their own app in one tap.
Ideas, in order
Your latest release
As a button with the cover art. Before release day it can count down and collect sign-ups.
A free download
Stems, an acapella, a sample pack or a preset, behind a Spotify or SoundCloud follow. The button that grows your audience while you sleep.
Your email list
A signup right on the page. When an algorithm changes, your list does not.
Shows, tickets or merch
Only when they are live. A schedule can show a button from a start date and hide it when the show is over.
Your back catalogue
One button to your artist profile or a playlist of your songs, not a button per old single.
What to leave off
- Every social icon you have. Show the two or three where you are active.
- Links that go nowhere new. A button to the profile they came from adds nothing.
- More than six buttons. Every extra one makes the first one less likely to be tapped.
Make it look like you
Use your latest cover or a photo from the shoot as the background, and pick a button style that matches the artwork. Changing the look with every era keeps the page feeling current. See Customize your link page.
Questions
What is the best link in bio for musicians?
One that puts your newest song first with every streaming service, and helps you grow: a follow for a free download and an email signup. Rekonise does all three on the free plan.
Should I link straight to Spotify?
Not from your bio. A release link shows every service, so fans on Apple Music, YouTube Music or Deezer are not lost, and you see where they listen.