Where to share a new song: the places that bring listeners
In short
Start with the people who already follow you: your bio, your posts, your email list and your Discord. Then short video (TikTok, Reels, Shorts), communities where your genre lives, playlist curators and blogs. Use one release link everywhere, so every listener lands on the app they use.
First: one link that works for everyone
Before you post anywhere, make one link that has every streaming service on it. A Spotify link loses everyone who listens on Apple Music, YouTube Music or Deezer. A release link shows each fan a Play button for their own app, and tells you which service your listeners really use.
Your own channels
- Your link-in-bio. Put the new song at the top, as a button with the cover. On Rekonise you can add a release straight from your releases.
- Every profile you have. Instagram, TikTok, YouTube, X, SoundCloud and Bandcamp. Update the bio link on release day.
- Your email list. The people who signed up are the most likely to listen on day one. A short email with the cover and one link is enough.
- Your Discord or group chat. Post it there first, so your closest fans get it before everyone else.
Short video
TikTok, Instagram Reels and YouTube Shorts are where most new listeners find songs now. Post the best 15 seconds, more than once, from different angles: the hook, how you made it, a reaction. Upload the song to the platform's sound library through your distributor so people can use it in their own videos.
Communities
- Subreddits for your genre and the weekly self-promotion threads. Read the rules first and take part beyond your own posts.
- Discord servers for producers, your genre or the artists you sound like.
- Forums and comment sections where your listeners already talk about music, with something to say, not just a link.
Playlists, blogs and radio
- Spotify editorial playlists: pitch the song in Spotify for Artists at least a week before release.
- Independent curators: find playlists your song fits and write to the curator directly. Never pay for placements that promise streams.
- Music blogs and newsletters for your genre, and college and community radio. A short, personal message with one link works better than a mass mail.
After release day
Keep posting. Most songs grow over weeks, not hours. Look at your release link's stats: where the views come from tells you where to post more, and which service gets the most plays tells you where to push next.
Questions
Should I post my Spotify link or a release link?
A release link. It has every service on it, so you do not lose listeners who use Apple Music, YouTube Music or others, and it shows you where they come from.
How long should I keep promoting a song?
At least four to six weeks. Post different clips and angles; most listeners need to see a song a few times before they press play.