On this page7 sections
What to give away
Give away the thing people saw in your video. If you graded a clip with a LUT, that LUT is the freebie. If they asked about the whoosh on your cuts, it’s the SFX.
Most editors do well with a split:
- A free sample pack: 3 to 5 LUTs, a handful of presets or ten transitions. Enough to be useful on its own.
- The full pack later: all 30 looks, every variation, the project file. That’s what you sell, or keep for your email list.
Good freebies: .cube LUTs, Lightroom presets (.xmp, plus .dng for mobile), Premiere .mogrt titles and project files, Resolve .drx grades, Final Cut templates, CapCut templates, overlays like light leaks and grain, and SFX as .wav.
Package it so it installs first time
A messy zip loses you the comments. A clean one gets you people who come back for the next pack.
One zip, clear folders
Name it after the pack: “Teal-Orange-LUTs-Free.zip”. Inside, one folder per app or format: “LUTs (.cube)”, “Lightroom”, “Premiere”, “SFX”.
Add a readme
A short text file or PDF with install steps per app. Resolve: Project Settings, Color Management, Open LUT Folder. Premiere: Lumetri Color, Creative, Look. Lightroom: Presets panel, Import Presets. Final Cut: drag into the Custom LUT effect. Two lines each is enough.
Add before and after images
One JPG per look. People decide in a second whether a LUT suits their footage. Use one as the link’s cover too.
Write your usage terms
One line in the readme: “Free for personal and commercial videos. Don’t resell or reshare the files.” Change it to what you want.
Set up the link
Upload the zip
Sign up free and upload the file to a new link. Free accounts get 1 GB of storage, plenty for LUTs and presets. Signed out, you can paste a Drive or Dropbox link instead.
Pick one step
Subscribe to channel if the link goes under a YouTube video. Follow user on Instagram or TikTok if it goes in that bio.
Add a second step for the big pack
A Like a video on the tutorial is quick. For a full pack, that or a Discord join is plenty.
Title and cover
Use the pack name and a before and after frame, so people know they’re in the right place.
Which step fits where your viewers are
Ask for the platform people came from. They’re already signed in there, so the step is quick.
Like videoYouTube91% FollowInstagram91% FollowTikTok83% Subscribe to channelYouTube78% Email70%
All Rekonise links, 25 October to 14 November 2026.
Subscribe looks low, but it’s usually the first step, and first steps are always the hardest. As a later step, 94% finish it.
Instagram and TikTok are trickier. When someone taps your bio link, it opens in the app’s own browser, and steps there finish 68% of the time against 86% in a normal browser. A TikTok follow from inside TikTok’s browser drops to 41%. For a bio link, ask for one step and keep the page simple.
- finish a 1-step link
- 79%
- finish a 2-step link
- 63%
- finish a 4-step link
- 47%
Where to put the link
- First line of the description, so it shows before “more”: “Free LUTs from this video: [link]”.
- A pinned comment with the same link. Lots of people read comments before the description.
- Your Instagram or TikTok bio, and mention it in the caption: “Preset pack in bio.”
- Out loud in the video, at the moment you apply the look. “This LUT is free, link’s in the description.”
Say it at the moment the footage changes colour. That’s when people want it.
Make one link per video. Your dashboard shows views and unlocks for each, so you can see which tutorial sends the most people.
Build an email list for a paid pack
Subscribers see your next video if the algorithm lets them. An email reaches them when the paid pack is ready. Add an email step after the subscribe: it’s finished 70% of the time, and people who reach it have already done step one, so they’re more likely to finish.
On Free you see your newest 25 sign-ups. Pro, or 10,000 unlocks, shows all of them with a CSV export. More in collecting emails with free downloads.
Mistakes to avoid
- Four steps for five LUTs. Going from three steps to four drops completion from 64% to 47%.
- No install steps. “How do I put this in CapCut?” in every comment means a missing readme.
- A cover that doesn’t show the look. 41% of visitors leave before tapping a step. Show the result.
- Sharing someone else’s presets. Only your own work, with your terms in the readme.
How we measured
We counted the steps started and finished on Rekonise links between 25 October and 14 November 2026, millions in total. A step counts as started when someone taps it and the platform opens, and as finished when they come back after the wait. We can’t see inside YouTube or Spotify, so we can’t tell whether they actually subscribed or followed. Per-link numbers only include links with at least 50 starts. No creator or visitor data is shown, only totals.
Questions
How do I give away LUTs for subscribers?
Zip the .cube files with a readme, upload them to a Rekonise link, add Subscribe to channel with your channel URL, and put the link in the first line of your video description.
Can I give away Lightroom presets for Instagram follows?
Yes. Add a Follow user step for Instagram and put the link in your bio. Keep it to one step, since links opened inside Instagram finish fewer steps.
Is it free to share preset packs this way?
Yes. Free accounts get unlimited links and 1 GB of file storage. Uploading a file needs a free account.
Can I share presets I bought?
No. Only share what you made or have the rights to give away, and say in the readme how people may use it.